In a world where everything feels fast - fast fashion, fast toys, fast trends - I wanted to build something slower. Something thoughtful, meaningful, and lasting through years of play.

Loraia was born out of a desire to create pieces that nurture children’s growth while blending seamlessly into elegant homes. I wanted to design a toy that wasn’t just safe, but also beautiful: one parents would feel proud to have in their living room, not hidden away in a corner.

Every Loraia soft play set is made with care, using non-toxic, high-quality materials, and designed to support little ones from their earliest milestones: crawling, climbing, standing, and growing with confidence. Our goal is to create a truly special sets that are safe, durable, and loved for years.

We are a small, woman-owned brand, fully self-funded, and still learning every day. Launching Loraia has been one of the most challenging and rewarding adventures of my life- and I’m endlessly grateful for the community of kind families who believe in what we’re building.

Loraia is, at its heart, a love letter to childhood: to the fun, joyful moments of discovery and connection.

To the parents who care deeply about what touches their child’s skin. To the homes that value simplicity, beauty, and warmth.

Thank you for being part of this journey, and for choosing something made with care, intention, and love.

With all my gratitude,